Yashika Madaan, a Fashion Design graduate from Manchester Metropolitan university came back to India in 2023 to launch her Indian wear Label, ‘Dream Couture’.

The label is inspired from her mother’s love for ethnic suits and is in fact named after her. The designer believes in ‘Less is more’ philosophy and therefore her design language is minimal and versatile. She noticed a gap in the market for good quality everyday Indian wear clothes. This gap gave birth to Dream couture to curate Indian wear that is stylish, comfortable, versatile, and affordable.